Uplive and Hekka Deliver Modern Ideas to Miami Swim Week Runway

Printed: Aug. 8, 2022 at 4:06 AM EDT

MIAMI, Aug. 8, 2022 /PRNewswire/ — Following the profitable collaboration at New York Style Week, as part of Asia Improvements Group, worldwide manufacturers Uplive and Hekka debuted one other viral runway present at Miami Swim Week.

Giant audiences gathered on-line and within the famend trend hub of Miami South Seashore for per week of runway reveals, VIP events, and social mixers. With over 200 manufacturers and designers in attendance, this 12 months’s Miami Swim Week generated greater than 1.6 billion international impressions throughout social media, dwell streaming, and even the Metaverse.

Uplive, together with different digital platforms, allowed trend followers from around the globe to attach with their favourite manufacturers, fashions and influencers by broadcasting the occasion in actual time to its 300 million customers worldwide. Among the many broadcasters have been TikTok sensation Tony Lopez (@tonylopez), mannequin and actress Yuvanna Montalvo (@yuvannamontalvo), Latin famous person Juan Carlos Garcia P (juancarlosgarciap) and influencer Daniela Buenrostro (@queenbuenrostro) who have been all keen to make use of Uplive’s streaming platform to share the runaway present with their followers.

As a part of Miami Swim Week 2022, Hekka unveiled “Type de Vie,” a 25-piece capsule assortment of important swimwear, following the model’s profitable debut at New York Style Week earlier this 12 months. The “Type de Vie” line provides swimwear necessities, attire, and seashore equipment that intention to revive the summer season wardrobe and elevate vacation look. All items comply with the ethos of the model to assist rising creators, promote using pure materials and sustainable supplies, and have a good time the distinctiveness and inclusivity of its neighborhood.

Uplive X Hekka Runway Present at Miami Swim week(PRNewswire)

In line with the model ethos, Hekka and Uplive’s distinctive idea of ready-to-wear runway makes a return. First pioneered throughout New York Style Week, the mixture of Hekka’s distinctive “real-time trend” platform with Uplive’s immersive dwell streaming expertise permits their neighborhood to not solely see the brand new designs first, however buy them in actual time and share them with their followers.

“We’re happy to showcase the world’s prime swimwear trend occasion, offering designers and trend corporations at Miami Swim Week with a large international viewers on a premier video platform,” shared Christine Xu, CEO of Uplive USA. “As a platform for international efficiency and discovery, Uplive will each encourage and showcase creativity by way of this occasion.”

“Uplive has been an advocate for celebrating variety and inclusivity by way of progressive expertise and dedication to daring environmental, social, and governance objectives because it launched in 2016. Having not too long ago celebrated our sixth birthday, we’re extra keen than ever to assist social causes, neighborhood improvement and rising markets by way of content material creation and international connectivity”, continued Xu.

About Asia Improvements Group

Asia Improvements Group Restricted (Asia Improvements) is a number one dwell social firm with 600 million registered customers positioned in over 150 areas worldwide. Asia Improvements has an built-in portfolio of social, gaming and e-commerce platforms designed to foster significant human connection. Asia Improvements operates in eighteen workplaces across the globe that provide deep native market information throughout all main rising markets to enhance the corporate’s cutting-edge expertise and scalable international infrastructure. The corporate’s portfolio contains main apps akin to Uplive, the worldwide dwell video platform, CuteU and Lamour, the dominant relationship apps in international rising markets. Its e-commerce platform, Hekka Style, provides an internet purchasing expertise that brings accessible trend to customers around the globe. As champions for creativity, alternative and inclusivity for all, Asia Improvements leverages its progressive merchandise globally to empower creators, catalyze social influence, and safeguard a optimistic on-line surroundings. For extra data, please go to https://www.asiainnovations.com.

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SOURCE Asia Improvements Group

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