This Indigenous modeling agency is on a mission to diversify the fashion world

Supernaturals Modelling Company is lower than six months previous, however the first-of-its-kind group is already making waves. The company works completely with Indigenous fashions to focus on Indigenous magnificence and encourage others to function them.

Co-founder Joleen Mitton mentioned that she was impressed to begin the group after she started working with Indigenous youth in foster care in Vancouver, Canada. Mitton, a mannequin herself, had been working within the vogue enterprise since she was 15 years previous. Whereas she related with Indigenous youth in her neighborhood to show cultural classes and life abilities, she discovered it tough to succeed in older kids, till at some point in 2013.

“We have been shedding them. We weren’t preserving (their curiosity) by instructing them tips on how to use a Crock-Pot or write a resume,” mentioned Mitton. “I had a vogue present in 2013 on Indigenous Peoples’ Day and I had all these younger individuals rush to the stage. That is how it began. I used to be like, ‘OK, I’ve one thing tangible right here.”

Mitton began to show modeling and finally began Vancouver Indigenous Trend Week, the place her mentees strutted their stuff on the runway.

“Watching (our mentees) stroll of their gentle was actually, actually significant to see,” Mitton mentioned.

A few of these fashions finally broke into the business, however did not have the perfect experiences.

“A few our fashions had gone to a non-Indigenous company, they usually have been handled terribly,” she mentioned.

After some time, Mitton and co-founder Patrick Shannon determined to begin their very own modeling company, solely centered on Indigenous magnificence, one thing that Mitton mentioned was a “pure transition.”

“What Supernaturals tries to do is deliver tradition elders and (an) Indigenous worldview into our company,” mentioned Mitton. “It was only a pure transition. We wished to maintain them protected, hold them protected and hold them supported.”

The fashions who work with Mitton and Supernaturals shared a few of their experiences. One mannequin mentioned that it “feels superb” and makes her really feel “excited for the long run,” whereas one other mentioned that since becoming a member of with the company, she sees how “every” mannequin is “so highly effective.”

“(Supernaturals) helped me discover my voice … and be a proud Indigenous lady,” one other mannequin mentioned.

Mitton mentioned that she has already obtained 1000’s of functions from potential fashions, regardless of the company’s brief existence. She hopes to quickly see the fashions strolling on the world’s most elite runways and making appearances at vogue weeks all over the world.

“Seeing them proud to be who they’re, to see the energy of your ancestors strolling behind you, is simply essentially the most stunning factor I’ve ever seen,” Mitton mentioned. “I wish to proceed to do this, and I feel the style business may actually profit from that as properly.”


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