Telfar the Fashion Label Just Became a TV Channel, Too


Telfar took its viewers to church throughout New York Vogue Week. Moderately than showcasing a conventional line of merch for Spring/Summer time 2022, the self-proclaimed designer of the “Brooklyn Birkin bag” revealed that it’s releasing a reside TV streaming service, primarily, to chop the center man from its artistic and advertising endeavors.

In a panelist-like convention led by label creator Telfar Clemens, the Telfar workforce began the presentation with a way of spirituality, talking to attendees as in the event that they had been collaborating in a Black spiritual expertise. Via a sequence of “hallelujahs” and “ases” to ancestors and call-and-response funk musical choices, the workforce iterated that their marketing campaign focuses on “drips” as an alternative of “drops.”

The panel, together with Babak Radboy, Telfar’s artistic director, defined how the brand new channel would work. Viewers will watch it for any impromptu second {that a} new product is launched—no extra having to depend on shops and salespeople to push their merchandise. Telfar desires to streamline the method and take issues—or distribution—into its personal arms; it desires to provide energy again to the supply in an effort to place a cease to monopolizing trend empires. In that vein, the Telfar model desires to be self-sustaining whereas additionally using its group of followers to supply innovation for future designs and merchandise.

Together with the style channel, Telfar launched a brand new line of duffel luggage, which can be offered on Telfar TV. Telfar TV can be out there on Roku and AppleTV. Brooke Howard

Designer Telfar Clemens speaks throughout a presentation for Telfar throughout NYFW: The Reveals on September 12, 2021 in New York Metropolis.

John Lamparski/Getty Photos

Sandy Liang

Romantic met sporty on Sandy Liang’s runway, held exterior on the Abrons Artwork Heart within the Decrease East Aspect. In her signature too-cool, lowkey model, Liang fused outside attire—water sneakers, biker shorts, raincoats—with female silhouettes. Ruffles had been added to the underside of a slicker, which was paired with a pleated skirt for an up to date schoolgirl look. A white peasant shirt had slitted vents within the armpits, making the historically cutesy high only a bit edgier. An outsized fleece jacket, Liang’s signature, was bubblegum pink. The consequence was a cohesive assortment that toughed up “girly” fundamentals, and can certainly please followers of the lowkey, thrown-together look. Alaina Demopoulos

Maisie Wilen

Maisie Wilen went equestrian for her resort 2022 assortment proven at New York’s Customary Resort on the Increase Increase Room. Wilen, who is known for get together garments, selected a really get together pleasant house to truly veer away from the women night time out model attire she is used to creating. The gathering was a lesson in learn how to make Derby model up to date and stylish. The whimsical was blended with the sensible, reminding us which you can have trend and performance, and sporty doesn’t must imply an all-athleisure wardrobe of tanks and sweatpants. Kristopher Fraser

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