NEW YORK (AP) — When Debra Perelman took over as Revlon’s first woman CEO in its 89-year history in 2018, the global beauty company was already facing big challenges.
The publicly traded company, which is backed by her billionaire father Ron Perelman’s MacAndrews & Forbes Inc., and which also owns iconic brands like Almay and Elizabeth Arden, had been struggling for years. That includes a heavy debt load, changing consumer tastes and intense competition, most recently from celebrity launches like Kylie Jenner-backed Kylie.
This text was translated from our Spanish version. Opinions expressed by Entrepreneur contributors are their very own. Depositphotos.com Within the midst of the pandemic attributable to the Sars-CoV-2 virus , it’s troublesome to discover a sector that has not suffered the implications of this international phenomenon. Nonetheless, if a transparent beneficiary of this opposed scenario […]