NEW YORK (AP) — When Debra Perelman took over as Revlon’s first woman CEO in its 89-year history in 2018, the global beauty company was already facing big challenges.
The publicly traded company, which is backed by her billionaire father Ron Perelman’s MacAndrews & Forbes Inc., and which also owns iconic brands like Almay and Elizabeth Arden, had been struggling for years. That includes a heavy debt load, changing consumer tastes and intense competition, most recently from celebrity launches like Kylie Jenner-backed Kylie.
In contrast to superstar opponents in the identical area, Millie Bobby Brown says the explanation she began her magnificence line is as a result of she’s not an knowledgeable. “I don’t know something about magnificence and skincare. That’s why I created this,” the actress instructed Attract of her Florence by Mills model. “I’m going to […]