Men’s apparel brand SNITCH celebrates its First Birthday, plans to become an omnichannel in future,Launches IOS & Android App



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© Provided by Zee Business


If you are in the pursuit of looking for edgy designs and prim cuts with a modern-twist at an affordable price in men’s fashion, then SNITCH is one such menswear fashion brand that can satiate the fashion connoisseur in you.

Made in India brand SNITCH has Taken a plunge upon themselves to deliver contemporary fashion for the metropolitan and aspirational man, at their doorstep while encapsulating inspirations from around the globe. In the pandemic the demand for online-shopping has taken a paradigm shift. According to the market research and analysis platform Statista, the market value of the men’s apparel industry in India is estimated to be about Rs 3.3 trillion by 2028, a significant increase from Rs 1.6 trillion in 2018.

The brand designs their styles in response to the latest trends, their care for their customers who want to shop and wear the best fit, thus making sure that even plus-size collection i.e. from 3XL to 5XL is readily available in trendy designs and styles, that offers the customers a delectable shopping experience.

The brand aims to launch their new collection that aspires on the lines of sustainable & chemical free products,The brand has Saved 1.5Lac+ customers from chemical-based clothes.

“We were just a team of 4 when we started and today as we celebrate our 1st birthday we are a team of 65+ hugely talented people”

First Year,in the first month SNITCH had received a little over 2000 orders and reached to around 29000 orders per month in June 2021 with an AOV of 1500+ and is looking to grow by 15-20{028e8b43b440f88d50a94b0ac799d5b93a220d942414697744f001bd74eb64d0} MOM here on.

According to Siddharth R Dungarwal, Founder, SNITCH,”With SNITCH our aim is to reach out to every man seeking to be a pathbreaker in his own stride. The fashion scene in men’s fashion is undergoing a sea-change, with Gen Z and Gen X recognizing that it makes much better financial sense to purchase what’s trendy and at affordable prices,The 1st day of launch we barely had 40 styles. Today we have 4000+ styles across all categories”.

“Our Mission is to create a company that can offer superior design, quality and value to the consumer.”

Fast-fashion focuses on designing, producing, and selling clothes as soon as they identify a trend. In traditional fashion, the process takes months but SNITCH solves this with its cost leadership strategy & fast turnaround times.

Normally,Traditional retailers try to predict fashion trends a year in advance.

They spend a large amount of time and resources designing, planning, and launching their collections. Unfortunately, this presents a high risk for brands.If the designs resonate with buyers, then sales go well. But if they miss the mark, it means markdowns and cutting into profits for the season. SNITCH eliminates this risk with its approach. Less clothing in stock means lower storage costs and fewer markdowns.Shoppers frequently visit SNITCH.co.in to see fresh and trending designs almost every single day there are new styles live on the website.

Since merchandise is limited, there’s a frenzy to grab clothing before it’s gone.

“We currently cater to 1.5 lakh customers. Our goal is to reach out to 1 crore in the next 5 years & even explore the marketplace,currently 98{028e8b43b440f88d50a94b0ac799d5b93a220d942414697744f001bd74eb64d0} of our revenue is via our own website.”

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Currently SNITCH offers shirts, T-shirts, trousers, jeans, shorts, co-ords, boxers etc. for men. Focusing on men’s fast fashion, SNITCH plans to become an omnichannel by launching new products in the next quarter, including inner wear, fragrances, accessories like caps/belts/keychains, and a lot more in the plus-size category.

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