Lourdes “Lola” Leon is wrapped up in summer’s hottest trend.
Madonna’s daughter, 24, is continuing her modeling career, this time starring as the face of Swarovski’s Collection II campaign.
The collection is set to “serve as a platform for representation of people from all cultures and orientations,” the brand said in a press release.
Leon sported a scarf top and jeans in an image for the upcoming campaign, accessorizing with sparkling belts, necklaces, rings and a belly chain.
She’s far from the first star to give scarf tops a try – er, a tie – this summer, as celebrities ranging from Kylie Jenner to Emily Ratajkowski have been sporting their own skin-baring spins on the Y2K-inspired style.
Leon even paired her take on the trend with another early-aughts throwback, donning low-rise denim for the shoot.
Her Swarovski campaign comes shortly after she joined seven other models on the cover of Vogue’s September 2021 issue, which was shot at the fashion glossy’s One World Trade Center offices.
She’s no stranger to serving as the face of high-fashion brands, having modeled for Marc Jacobs’ Spring 2021 campaign in February and posed alongside Ashley Graham for a Parade Underwear campaign last December.
The model – who made her runway debut in 2018 – has even followed in her mother’s fashionable footsteps by serving as a muse for Jean Paul Gaultier, the designer behind the Queen of Pop’s iconic cone bras.
Leon has been vocal about not relying on her mom’s fame, however, recently telling Vogue that she paid for college herself and now lives in Bushwick.
“People think I’m this talentless rich kid who’s had everything given to her, but I’m not,” she told the magazine.