KFC Yum! Center Renovations Unveiled Ahead of 2021-22 Basketball Season

Press Launch from the College of Louisville

LOUISVILLE, Ky. – In the present day ASM International-managed KFC Yum! Middle, the College of Louisville’s dwelling for males’s and ladies’s basketball, unveiled a serious renovation in progress on the facility that features dynamic video, audio and broadcast upgrades, up to date concession stand branding and brand-new carpet all through the sector. The venture started in June 2021 and will probably be full this Fall.

“We’re excited for our followers to expertise the brand new video board and different upgrades, and equally excited for our sponsors to see the benefits new expertise avails them as nicely,” stated College of Louisville Athletic Director Vince Tyra. “The enhancements proceed to maintain a prime notch area on the very prime. As the first tenant, we recognize AEG collaborating with our employees on one of the best consequence for all customers of the sector.”

The all-new digital expertise will considerably improve the fan environment and drive incremental income alternatives for the sector. The facilities will improve the environment of a number of occasions held on the facility together with UofL basketball video games, NCAA championship occasions, live shows, household reveals and extra. These upgrades may even present new alternatives for sponsors, because the venture will create further stock for the KFC Yum! Middle’s sponsorship group to construct income on this class.

“Since 2010, the KFC Yum! Middle has been an integral a part of the resurgence and progress of downtown Louisville as the town’s most iconic leisure venue that draws almost 1,000,000 followers to world class sports activities and leisure occasions yearly,” stated Louisville Area Authority Chair Leslie Geoghegan. “As we’re celebrating our eleventh 12 months of operation, these upgrades enable us to provide the sector a model new feel and appear that may proceed to create distinctive experiences for our followers shifting ahead.”

“The upgrades are a part of a a lot bigger capital enchancment plan to permit the KFC Yum! Middle to take care of the bodily facilities that make us among the finest arenas within the nation,” stated KFC Yum! Middle Common Supervisor Eric Granger. “Each considered one of these tasks is vital to assist ASM International and the Louisville Area Authority obtain our purpose of exceeding our shopper’s and buyer’s expectations and offering probably the most optimum expertise inside the sector. Improved high quality and added audiovisual expertise gives quite a few alternatives to function strong and entertaining in-event content material for the College of Louisville and different occasion producers on the area.”

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