Revealed: Aug. 10, 2022 at 9:00 PM EDT|Up to date: 3 hours in the past

  • Genesis publicizes new “Make Your Mark” marketing campaign, impressed by G90
  • 2023 G90 U.S. buyer deliveries start in the present day, with the primary buyer taking supply at unique Genesis Home occasion
  • Genesis publicizes partnerships with Vogue to carry New York Vogue Week content material to customers on-line
  • Genesis publicizes upcoming collaborations with New York Metropolis-based trend label MONSE

NEW YORK, Aug. 10, 2022 /PRNewswire/ — At present, Genesis introduced a collection of partnerships at an unique, invitation-only occasion held at Genesis Home, the model’s distinctly Korean oasis within the coronary heart of New York Metropolis. The occasion was a celebration of the design and craftsmanship of the model’s new flagship sedan, the 2023 G90, which started buyer deliveries on the identical day. The very-first 2023 G90 U.S. buyer took supply of their car on the occasion and have been introduced the keys by Genesis Motor North America Chief Working Officer, Claudia Marquez, and Michael Ianelli, president of Genesis of Brooklyn.

2023 G90 – Make Your Mark(PRNewswire)

“We’re happy to start delivering our new flagship G90 sedan to prospects in the USA,” stated Marquez. “This occasion celebrates the daring designs of Genesis and our uncompromising dedication to ship the most recent applied sciences paired with a seamless buy and possession expertise for our prospects.”

With the 2023 G90, Genesis is aiming to disrupt the posh sedan market with a daring new marketing campaign to introduce prospects to the model. The marketing campaign theme is “Make Your Mark” and goals to focus on luxurious disruptors. These people admire the finer issues on their very own phrases, setting their very own developments and making their mark on the world. The marketing campaign will deal with trend and design as ardour factors for the model and its prospects.

“Tonight is a recognition of those that are making their mark on the earth, blazing new trails and setting new developments by way of their ardour and imaginative and prescient,” stated Wendy Orthman, government director of promoting at Genesis Motor America. “Tonight, we rejoice the inspirations and intersections of our ardour for mobility design with the worlds of trend.”

Genesis kickstarted the marketing campaign with a full-page takeover of its U.S. Instagram web page, that includes the 2023 G90 and marketing campaign visuals. The model additionally introduced a partnership with Vogue, one of many world’s main voices on trend and a major trendsetter. Genesis will likely be featured within the extremely anticipated September and October editions of the journal with important advert placements, along with varied digital, social media, and podcast sponsorships.

Moreover, Genesis introduced a partnership with MONSE, a New York Metropolis-based trend label based in 2015 by Laura Kim and Fernando Garcia. It’s a line for contemporary girls who search to face out from the gang. MONSE and Genesis will companion to focus on distinctive views on design by way of a number of collaborations. Genesis will proceed to supply further particulars on the partnership all through the approaching months.

U.S. buyer deliveries of the 2023 G90 start in the present day. Prospects could go to or their native Genesis retailer for extra info.

Genesis Motor North America

At Genesis, we put the shopper on the middle of each choice we make. Genesis is a worldwide automotive model that delivers the very best requirements of efficiency, design, security, and innovation whereas wanting in direction of a extra sustainable future. Genesis designs buyer experiences that transcend merchandise, embodying audacious, forward-thinking, and distinctly Korean traits inside its distinctive Athletic Class design id. With a rising vary of award-winning fashions — together with G70, G80, and G90 sedans, together with GV60, GV70, and GV80 SUVs — Genesis goals to guide the age of electrification, beginning with its Electrified G80 and GV60 electrical fashions. Genesis has said its dedication to changing into an all-electric car model by 2030 and to pursuing carbon neutrality by 2035.

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(PRNewsfoto/Genesis Motor America)
(PRNewsfoto/Genesis Motor America)(PRNewswire)

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