Clean Beauty Startup Cleo+Coco Leads The Charge In ‘Better for Your Body’ Natural Deodorant Category

Aluminum-Free Is No Longer Sufficient

Printed: Nov. 2, 2021 at 8:05 AM EDT|Up to date: 1 hours in the past

NEW YORK, Nov. 2, 2021 /PRNewswire/ — Cleo+Coco, a brand new higher to your physique, clear private care model, goals to ship a better normal in day by day private care whereas supporting the planet by offering efficient, protected, and sustainable private care merchandise for everybody.

Cleo+Coco Launch Picture 1

Client consciousness and demand for clear merchandise has not slowed down. As conventional deodorants start to lose market share to new clear manufacturers, those that can merge the advantages of each clear magnificence and private care will grasp nearly all of the quickly rising, projected $30 billion greenback market.

Whereas many pure private care manufacturers are aluminum-free, Cleo+Coco understands that it takes rather more than that to create merchandise which can be protected and efficient. With a view to create a future the place clear not means compromise and sustainable not means unsophisticated, Cleo+Coco takes a purposeful method, fastidiously deciding on components which can be higher to your physique.

“There are numerous new aluminum-free deodorants on the market however they do not have the identical clear ingredient deck as Cleo+Coco, they do not eradicate the annoying armpit detox downtime and so they do not look practically as good in your shelf,” mentioned Suzannah Raff, Founder and CEO. “I had an aha second the place I noticed very clearly that deodorant wanted an entire make-over. It is a product that we put onto our our bodies daily, from puberty until outdated age and we have not actually thought of its influence on our well being or the setting till not too long ago. I felt that whereas aluminum-free was an important begin, we would have liked deodorant to be extra.”

The Cleo+Coco product line, together with charcoal deodorants, cleaning bars, and dry shampoos that double as physique powders boast plant-based powders and clays that aren’t solely 100% freed from aluminum and petroleum, however are freed from artificial fragrances that usually conceal harmful components like parabens. Activated charcoal aids in mobile renewal and soothing irritation, complete arrowroot powder naturally absorbs perspiration with out blocking sweat ducts.  Different energetic components embrace bentonite clay, a pure detoxifying agent, coconut oil to battle pores and skin dehydration and environmental stressors, and shea butter to lock in moisture.

“My key differentiator is that I view deodorant as a luxurious magnificence product, not a traditional drug retailer one,” continued Raff. “We invested deeply in ensuring our method provided an attractive mood-boosting aroma with none synthetics and that it felt actually good when making use of. We additionally made positive that it seemed extra like luxurious magnificence and fewer like standard deodorant.. We intention to proceed bringing such pleasurable, revolutionary merchandise to private care and sweetness house whereas additionally championing improvements in sustainability.”

About Cleo+Coco
Cleo+Coco believes private care ought to be extraordinary. They need all folks to indulge and really feel stunning with out compromising their well being or the state of the setting. Their elevated, private care merchandise are made with fastidiously chosen, high-performing pure components that simplify your day by day routine with out compromising your senses. Cleo+Coco’s formulation are deliberately created with the best high quality plant-based components to go away the wearers smelling stunning and feeling recent.

Their official launch in February 2020 coincided not solely with Covid however with QVC’s The Huge Discover the place founder and CEO, Suzannah Raff, went on air to current Cleo+Coco to the whole QVC prime time viewers and bought out within the first 10 minutes. The rest of 2020 was centered on assembly their QVC demand, the place they shortly grew to become a Greatest Vendor. 2021 has seen a give attention to rising Cleo+Coco’s direct to shopper and different retail companions. With a latest spherical of funding closed, the $1M raised will help the launch of further innovatively formulated clear merchandise, additional sustainability efforts and elevate the model from indie to mainstream standing.

In the present day, Cleo+Coco will be present in over 100 retailers nationally, together with Goop,,,, Amazon, QVC, and Von Maur.

For extra info please go to

Bruna Petrillo / [email protected] 
Mila Hudson / [email protected]

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