Nothing in golf has fairly revolutionized the sport publicly than the sector of Leisure Golf. Don’t know what that’s? It’s the nook of the golf world the place TopGolf lives. The place Popstroke earns its income. The place the social points of bowling mesh with the gentleman’s recreation of golf.
The simulator golf world is smack dab within the middle of Leisure Golf, and one of many profitable branches of simulator golf is a model referred to as 5 Iron Golf.
The upstart firm that launched simply 4 years in the past in Manhattan has unfold to seven cities and 10 areas world wide, and simply this week secured a $30 million funding from golf-behemoth Callaway. Not a lot element in regards to the funding was shared, however CEO Chip Brewer did trace at some points of it within the press launch.
“5 Iron Golf has constructed a powerful model and management place within the evolving indoor golf market by creating technology-driven, eye-catching venues interesting to avid golfers, pure leisure seekers, and everybody in between,” Brewer mentioned. “This revolutionary enterprise aligns with Callaway’s perception that the way forward for golf shall be extra accessible and inclusive. The partnership features a non-exclusive advertising settlement that gives Callaway the flexibility to proceed to develop relationships with golfers wherever they interact with the game and a priceless alternative for strategic collaboration that can profit each manufacturers.”
That final line is a crucial one. Callaway has made steady strides in recent times investing in manufacturers just like the aforementioned TopGolf the place Callaway can frequently be inserted “wherever [golfers] interact with the game.” Need rental golf equipment at 5 Iron? Callaway’s nicest and latest tools shall be a part of the choices. And maybe rather more than that.
At its core, 5 Iron Golf was launched as a simulator bay- and instruction-focused enterprise, however it now additionally doubles as an enticing occasions area with club-fittings, grownup leagues and memberships. Along with the ten worldwide areas already established by 5 Iron, seven extra are on the way in which, together with on in downtown Chicago and one other in Seattle.
As for Callaway, that is simply the most recent funding that firm has made in golf manufacturers it sees potential in. Different manufacturers like OGIO, Odyssey and TravisMathew are included beneath Callaway umbrella.