Barbara Potts and Cathrine Saks of Saks Potts, Copenhagen‘s go-to cool woman model, unveiled their Spring/Summer season 2023 assortment of their greatest runway present but at Copenhagen Trend Week. Visitors headed to Kongens Nytorv for an out of doors presentation the place shut buddies and fashions like Pernille Teisbaek and Erin Wasson took the stage.
Hypebae spoke to Potts in regards to the duo’s newest assortment, which takes inspiration from Crown Princess Mary of Denmark. “We have been impressed by the point she got here from Australia to Denmark within the early 2000s, dwelling an virtually odd life in Copenhagen, casually strolling across the streets in her fashionable seems,” she tells us, including that gentle clothes and skirts have been among the highlights this season. Standouts embrace a pink sequined halter neck gown, in addition to a printed wrap gown adorned with a fringed belt, an adjunct noticed all through the vary.
The designs mark an ongoing transition for Saks Potts, which has step by step dominated out fur from its collections regardless of its fur-trimmed coats being a signature since 2014. To additional their sustainability efforts, Saks and Potts are utilizing extra environmentally pleasant supplies akin to Leather-based Working Group-certified moral leather-based.
Proceed studying for our interview with Barbara Potts on Saks Potts’ SS23 assortment and the way their type has advanced all through the years.
Inform us in regards to the theme of your SS23 assortment, and the way you selected the present’s venue.
This season’s inspiration was H.R.H. Crown Princess Mary of Denmark. Specifically, we have been impressed by the point she got here from Australia to Denmark within the early 2000s, dwelling an virtually odd life in Copenhagen, casually strolling across the streets in her fashionable seems. She all the time seems sharp in her Millenium type garments that have been informal and chic on the identical time.
This led us to our present’s venue on Kongens Nytorv — the most important sq. in Denmark situated within the coronary heart of Copenhagen, surrounded by among the most well-known buildings within the metropolis together with the celebrated Lodge D’angleterre, The Royal Theatre and the colourful homes in Nyhavn famously identified from Copenhagen postcards.
Which product class did you place essentially the most concentrate on this season?
We centered quite a bit on gentle clothes and skirts to have a whole lot of gadgets excellent for a summer season in Copenhagen. This contains something from on a regular basis clothes in Thomas Mason cotton poplin to night robes constructed from pink sequence and others in golden material. We additionally paid a whole lot of consideration to the outerwear class, which has all the time been important in our assortment and one thing we put on ourselves all 12 months round.
What was the Saks Potts woman you had in thoughts whereas designing this assortment? How is she totally different or much like your previous seasons?
H.R.H. Crown Princess Mary of Denmark was our major inspiration this season, so we clearly hope that she want to put on among the items from the gathering. Moreover that, we’re all the time designing items that we miss in our personal closets and that we may see our buddies and our neighborhood put on.
Whereas most Trend Weeks are again to happening IRL, a whole lot of corporations in vogue have adopted a hybrid working mannequin after the pandemic. How has Saks Potts as a model modified over the previous few years?
We found how time-consuming it’s to journey. Up to now, we had many conferences overseas as a result of we felt they have been too necessary to interchange with a Zoom name. Ever because the pandemic, we now proceed to carry digital conferences as a lot as we will. On this approach, we will additionally sit up for the few days now we have a 12 months once we journey for vogue weeks or to go to our producers. This makes our approach of labor extra sustainable in some ways.
How do you suppose your type (each personally and as a model) has modified from the early days of Saks Potts, whenever you and Cathrine have been 19 and 20 years outdated?
We tried so many alternative issues in the best way we design however have found that the very best collections we made are those the place we totally belief our intentions and our personal wishes. Saks Potts is a really private model and all the time displays the place Cathrine and I are in life. Once we introduced our Fall/Winter 2022 assortment a 12 months in the past, it mirrored a 12 months affected by the pandemic the place no one knew what would occur. We spend time creating timeless items the place the whole lot is believed right down to essentially the most minor particulars and the place the standard each by way of supplies and craftsmanship is ideal. Whereas persevering with our excessive product requirements this summer season assortment is far more expressive in colours, prints and supplies and could be very recognizable Saks Potts!
The place do you see Saks Potts in 5 years’ time?
We’re an formidable model and we wish to be the very best in the whole lot in do, whether or not it is being the very best office for our workers or the very best new-luxury vogue model. It’s positively a aim that everybody is aware of who we’re and respects what we stand for.