Rising up in Chula Vista, Angelica Sele by no means thought she’d turn into a enterprise proprietor.
“I don’t come from a household of entrepreneurs,” Sele mentioned. “It was by no means actually my dream to work alone.”
Rather a lot has modified since then. Sele now runs Angelica B Magnificence — a skincare studio and boutique in South Park that focuses on holistic strategies and individualized care. Nevertheless, Sele’s mission is greater than pores and skin deep.
“I’m a fantastic waxer and I’ve quite a lot of skincare data, however I feel greater than that the rationale my shoppers do observe us is that I actually do consider in supporting one another,” she mentioned.
Along with waxing, facials, sunless tanning and eyelash extensions — together with a retail store with skincare, make-up and wellness merchandise — Angelica B Magnificence gives one other service: group.
“It’s simply type of naturally occurred; I used to be doing these (skincare) providers and creating this group of ladies and we have been speaking,” Sele mentioned. “The conversations that may occur within the room — we have been speaking about such wonderful issues. Once I had my first baby, I used to be speaking to different mothers that have been going by means of the identical factor; we have been breastfeeding across the similar time.”
At her studio, Sele strives to immediate trustworthy dialogue and domesticate a protected area for ladies — someplace they’ll really feel comfy opening up and asking questions, from pores and skin circumstances to sexual wellness.
“(Girls) don’t speak to one another practically sufficient concerning the reality — concerning the good, the dangerous and the ugly,” Sele mentioned. “And that’s one factor I actually wish to do for my enterprise, and for my shoppers, is to have Angelica B Magnificence be a spot the place you may come and all the time really feel stunning, and all the time really feel heard, and all the time really feel understood.”
These conversations within the salon don’t simply profit her shoppers. The studio proprietor has additionally discovered solace of their shared phrases, and she or he understands the significance of those dialogues from private expertise.
“As a girl myself, I’ve gone by means of quite a lot of issues, whether or not it’s having my kids or being single for six years,” she mentioned. “I felt alone quite a lot of occasions and I felt like I didn’t have the suitable info — and I feel with out data you don’t really feel empowered.”
And the battle to really feel empowered started early. Whereas Sele says she loves her hometown, she didn’t all the time really feel welcome rising up in Chula Vista.
“I all the time did issues very otherwise — and that wasn’t all the time actually embraced,” Sele says of her upbringing in a Catholic, conventional residence, including that she felt stress to be “an excellent woman.”
“I’m happy with my tradition and I’m happy with the place I come from, however I wish to modernize it a bit bit extra,” Sele continues. “I would like ladies to really feel extra highly effective than perhaps generally they really feel with sure influences.”
Sele says she wanted publicity to new experiences as a way to develop, leading to strikes to San Francisco and North Park. She finally discovered her method again to Chula Vista, the place she owns a home close to her dad and mom. And he or she plans to boost her children within the neighborhood — however Sele is decided to show her daughter that she will be able to do something.
“I really like after I get one in all me within the room (at Angelica B Magnificence) — a younger Chula Vista woman,” Sele mentioned. “And it’s not simply Chula Vista. Once you come from a spot the place you see quite a lot of the identical stuff, it’s actually essential to see greater than what you’re uncovered to at occasions. I feel that’s why I do get excited for the likelihood for all of those younger ladies.”
From dream to actuality
Sele started her magnificence profession at Sephora, the place she labored for six years earlier than strolling away with the budding concept of opening her personal place.
“The primary dream was actually just a bit make-up studio — the place I might create one thing type of like Sephora, however that was extra intimate,” she says, evaluating the idea to going over to the home of a good friend who is aware of lots about cosmetics, after which invitations you to experiment and mess around with the merchandise.
After some analysis, Sele realized she would want insurance coverage and a license to maneuver ahead. So Sele swapped make-up for skincare and have become an esthetician.
Sele began her enterprise, Angelica B Magnificence, out of the again of a North Park hair salon. As soon as she had constructed up her consumer record, and felt the itch for extra independence, Sele was capable of open up an area of her personal.
Final yr, Angelica B Magnificence was pressured to depart its North Park roots when the enterprise’ constructing was offered through the pandemic. In July 2020, they packed up and moved throughout city, discovering a brand new residence in South Park.
Sele was initially disenchanted to be leaving her unique neighborhood, however relocating to South Park has allowed Angelica B Magnificence to broaden its footprint and community. Located within the Burlingame Storage, the roughly 1,500-square-foot salon now has 5 therapy rooms and is surrounded by many different small companies which have supplied help.
“The group is tremendous welcoming, they usually’re very small enterprise oriented right here,” Sele says of South Park.
Like many small enterprise homeowners, Sele’s story of success didn’t come with out its challenges, particularly when it got here to networking. She notes that the sweetness business might be very territorial and aggressive, with friends within the area feeling protecting of their data and shielding their secrets and techniques from newcomers.
“And it was even tougher as a minority,” she mentioned. “I felt like that there was quite a lot of communities for Caucasian ladies. I might see them, and I might see that all of them look the identical. And I might attempt (to hitch), however for some odd purpose it might by no means actually work. And you realize, there could possibly be quite a lot of elements to that — I can’t say that it was simply coloration of pores and skin — nevertheless it was unlucky. And in order that’s the place I feel there’s an enormous alternative.”
Sele intends to buck custom and use her success to raise up younger ladies who wish to break into the sweetness business. Whereas she notes that newcomers have to put within the work, Sele provides that those that are established, herself included, have to step up and be mentors to those ladies.
“I do suppose we’d like extra women-owned companies on the market, and particularly minority (owned),” she mentioned. “So I invite them in!”
Angelica B Magnificence is situated at 2226 Fern St. in South Park. For extra info, go to angelicabbeauty.com.