If you’ve ever dreamed of becoming a designer for Amazon, you might get your shot, starting today — well, sort of. Amazon on Wednesday announced the launch of its next wave of— a program that uses customer preorder tallies to help the company decide which products to bring to market next.
At the center of the new Build It initiative are three limited-edition Echo Dot concepts created in collaboration with fashion designer and philanthropist Diane von Furstenberg. Starting today, customers can preorder one or more designs for $60 apiece. Whichever of the three reach their preorder goal in the next 30 days, Amazon will put them into production and ship the completed products to customers when finished.
To discuss the her Echo Dot concept designs, von Furstenberg will appear with fashion model Sophie Sumner today at noon ET on Amazon Live, the retail giant’s online shopping program. One concept, called Midnight Kiss, features a pattern of lipstick marks. Another, featuring an animal print pattern, is dubbed Ikat. A third design, reminiscent of tree branches, is called Twigs.
Customers have until Aug. 13 to place their vote-casting preorders, but won’t be charged until their order ships. Customers won’t pay anything if their preorders don’t reach goal and are never produced. Amazon said it will donate a portion of proceeds to Vital Voices, a women’s leadership nonprofit.
Earlier this year, Amazon introduced three potential products as part of the Build It program. One concept that reached its goal to become a Day 1 Editions product was a smart sticky note printer, which is set to ship sometime before September.