Amazon is partnering with legendary fashion designer Diane Von Furstenberg for its “Build It” program, in which customers can pre-order limited editions of Amazon exclusive products. For this collab, you can pre-order their popular Echo Dot speakers in some of DVF’s most iconic prints. The three prints available for this limited series include, Midnight Kiss, Ikat, and Twigs, all of which are being sold now at a special pre-order reduced price of $59.99.
In an Amazon Live streaming event that aired this Wednesday, Furstenberg explained where she would place each of the devices throughout her home, based on the prints: “I would probably place Ikat probably in the living room as it looks rich and is brown and white,” she said. “Then I would put the lips print in the bedroom and the [Twigs] print can go anywhere.”
The “Build It” program’s success is dependent on the number of pre-orders for each product launch. Once enough orders are in, Amazon will start to build the customized item. However, if the preorder limit is not met, then all of those who purchased the customized edition of the Echo Dot device will be fully refunded for their purchase. Customers have until August 13th to place a pre-order for the limited-edition DVF Echo Dots. A portion of proceeds will go directly towards Vital Voices, a charity that Furstenberg supports, which is focused on uplifting and investing in female leaders globally. You can find out more information about this through the product page, here.
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