Although your blogs wonderful pictures already speak volumes, they come alive so more when combined with short, sweet and smart articles. A carefully and concisely written text might really boost your site; it will pop up in search engines and allows you to show more of yourself, which helps develop the story you’re trying to tell with your blog.
In today’s second Blog class - in the first edition we covered 9 fashion blog photography tips - I’m giving you some pointers on how to boost your blog posts in the writing department. Attention to writing is a must if you ask me, to make it in today’s enormous blogosphere.
Here we go!
1) Define your key message
Before you begin, take some time to define what readers should take away from your post. You might want to write down the key message of your article in one sentence and work from that concept. It’s not the easiest task, but it’s definitely worth doing because if you don’t even know what people should learn or gain from your story, they surely won’t! For example, in these Blog class articles I’m trying to give you easy, practical advice on how to build a stronger blog. So I’ll keep that goal in mind with every sentence I write.
2) Sit down and write whatever
Don’t worry about creating absolutely perfect sentences at the first try. Just sit down and START! Write whatever comes to mind on the subject you’re covering and fill that with as much enthusiasm and liveliness as you possibly can. This might help take the pressure off and it’s definitely easier to tone your text down later than to try and add energy in at the end.
3) Get to the point
A blog post so long it resembles a novel can be overwhelming for people like myself, who prefer skimming through articles. The clearer and shorter, the better! So begin your blog post with the most important part and share as much information as you can in as little words as possible. Articles that are precise and concise will get your readers excited to actually read the entire thing.
4) Stick with one perspective
A common mistake is not being consistent in choosing first, second or third perspective. This means switching from ‘I’ to ‘we’ to ‘one’. When proof reading, break down your copy in to paragraphs and check each one separately for it’s perspective.
5) Switch up your (fashion) vocabulary
It’s easy to overuse terms like outfit, look, nice, super, etc., but challenge yourself not to use the same word twice in one blog post – and definitely not in one sentence. Keep a list of synonyms at hand to switch up your (fashion) vocab or write down interesting phrases you find on fashion sources. However, don’t go overboard using fancy terms you would’t normally use as it can make you sound a bit forced.
6) Show some personality
There’s so much more to you than the clothes you wear and the same goes for your readers. Why not also discuss other topics that occupy your mind and open up about personal experiences? Only share what you feel comfortable with, but don’t be scared to develop your character. Interacting with readers on a more personal level will help them connect to you and build a strong loyalty. Your audience can only get to love you, if they get to know you!
7) Get your grammar right
Master a few basic spelling differences: your vs. you’re, its vs. it’s, then vs than, weather vs. whether, etc. We all make these mistakes sometimes and that’s no big deal! But when readers repeatedly find grammar mistakes on your blog, it might make them question the effort and amount of professionalism that’s being put in to it. So whenever you find yourself in doubt, run a spell check, flip open a dictionary or consult a friend that has a way with words.
8) Pay attention to post titles
Well chosen blog post titles are essential to grab your visitors attention and for search engines to pick up on your blog. Make sure the post title reflects the content of your article and use keywords, preferably at the beginning of the post title, to make it searchable.
9) Proofread line by line
Before you hit that publish button always proofread your copy. Ideally do so a few days, or at least hours, after writing so you’ll have some more distance to what you penned down. Read your post line by line and perhaps even aloud. Yes, this seems rather excessive, but it will help improve the flow of your articles and prevents you from skimming the text.
What would you suggest doing to keep visitors engaged and make them actually read the text? Do you have any writing tips?